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Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries.

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Title: Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries.
Authors: Weisskopf, Christian1,2 (AUTHOR) c.weisskopf@dshs-koeln.de, Uhrich, Sebastian1 (AUTHOR)
Source: Journal of Sport Management. Jul2024, Vol. 38 Issue 4, p271-286.
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PubType: Academic Journal
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  Data: Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries.
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  Data: <searchLink fieldCode="AR" term="%22Weisskopf%2C+Christian%22">Weisskopf, Christian</searchLink><relatesTo>1,2</relatesTo> (AUTHOR)<i> c.weisskopf@dshs-koeln.de</i><br /><searchLink fieldCode="AR" term="%22Uhrich%2C+Sebastian%22">Uhrich, Sebastian</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Sport+Management%22">Journal of Sport Management</searchLink>. Jul2024, Vol. 38 Issue 4, p271-286.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=177924608
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1123/jsm.2023-0245
    Languages:
      – Text: English
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        PageCount: 16
        StartPage: 271
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      – TitleFull: Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries.
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            NameFull: Weisskopf, Christian
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            NameFull: Uhrich, Sebastian
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            – D: 01
              M: 07
              Text: Jul2024
              Type: published
              Y: 2024
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              Value: 38
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