Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries.
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| Title: | Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries. |
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| Authors: | Weisskopf, Christian1,2 (AUTHOR) c.weisskopf@dshs-koeln.de, Uhrich, Sebastian1 (AUTHOR) |
| Source: | Journal of Sport Management. Jul2024, Vol. 38 Issue 4, p271-286. |
| Database: | SPORTDiscus with Full Text |
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