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Thailand's Low-Cost Carrier Airline Industry: Is the Services Marketing Mix the Elixir for Economic Growth and Prosperity?

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Title: Thailand's Low-Cost Carrier Airline Industry: Is the Services Marketing Mix the Elixir for Economic Growth and Prosperity?
Authors: Srisook, Phoom1 phoomsri.pim@gmail.com, Panjakajornsak, Vinai1
Source: Asia-Pacific Social Science Review (APSSR). Sep2018 Special Issue, Vol. 18, p65-79. 15p.
Database: Sociology Source Ultimate
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      – Code: eng
        Text: English
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        PageCount: 15
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      – TitleFull: Thailand's Low-Cost Carrier Airline Industry: Is the Services Marketing Mix the Elixir for Economic Growth and Prosperity?
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              Text: Sep2018 Special Issue
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              Y: 2018
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