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Revisión descriptiva sobre impacto del COVID-19 en la gestión administrativa y de mercadeo en las PYMES.

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Title: Revisión descriptiva sobre impacto del COVID-19 en la gestión administrativa y de mercadeo en las PYMES.
Alternate Title: Descriptive review on the impact of COVID-19 on administrative and marketing management in SMEs.
Revisão descritiva sobre o impacto do COVID-19 na gestão administrativa e de marketing nas PYME.
Authors: Paz Cabrera, Jairo Andrés1 psicoclin.juma90@gmail.com, Alexander Valverde, Oscar1, Trejos Moncayo, Carlos Rubén1
Source: Investigium IRE: Ciencias Sociales y Humanas. ene-jun2024, Vol. 15 Issue 1, p57-74. 18p.
Database: Sociology Source Ultimate
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  Data: Descriptive review on the impact of COVID-19 on administrative and marketing management in SMEs.<br />Revisão descritiva sobre o impacto do COVID-19 na gestão administrativa e de marketing nas PYME.
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        Value: 10.15658/INVESTIGIUMIRE.241501.04
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        Text: Spanish
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            NameFull: Alexander Valverde, Oscar
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              Text: ene-jun2024
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              Y: 2024
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