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|a Torre Collao, Luis de la
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|a Investigación de mercados :
|b marketing 4.0 /
|c Luis De la Torre Collao.
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|a Lima :
|b Editorial Macro,
|c 2016.
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| 300 |
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|a 212 páginas :
|b ilustraciones ;
|c 25 cm.
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|a Incluye índice
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|a Incluye referencias bibliográficas
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|a Conceptos generales -- Sistemas de información de marketing -- Investigación de marketing -- Proceso de investigación de marketing -- Investigación cualitativa -- Investigación cuantitativa.
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|a Investigación de mercados
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|a Investigación cualitativa
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