Cover Image

Global business today /

Saved in:
Bibliographic Details
Main Author: Hill, Charles W. L. (autor)
Format: Book
Language: English
Published: New York : McGraw-Hill Irwin, ©2009.
Edition: Sixth edition
Series: The McGraw-Hill companies
Subjects:
Comercio exterior
Regulación del comercio exterior
Inversiones extranjeras
Empresas internacionales
Notas Contenido:
  • Introduction and overview
  • Globalization
  • Country differences
  • National differences in political economy
  • Differences in culture
  • Ethics in international business
  • Cross-border trade and investment
  • Cross-border trade and investment
  • International trade theory
  • The political economy of international trade
  • Foreign director investment
  • Regional economic integration
  • Global money system
  • Global ,oney system
  • The foreign exchange market
  • The international monetary system
  • Competing in a global marketplace
  • The strategy of international business
  • Entering foreign markets
  • Exporting, importing, and countertrade
  • Global production, outsourcing, and logistics
  • Global marketing and R&D
  • Global human resource management
Description
Physical Description:xxiii, 608 páginas : ilustraciones ; 26 cm.
Bibliography:Incluye referencias bibliográficas, glosario e índice
ISBN:9780073381398
007338139X

Similar Items