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|a El comercio electrónico :
|b una guía completa para gestionar la venta online. /
|c Ignacio Somalo ; Cubierta Gerardo Domínguez.
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|a Bogotá :
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|c 2018.
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|a 247 Pág ; :
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|a Libros profesionales de empresa
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|a Qué es el comercio electrónico y modalidades -- Estrategía y ventaja competitiva en comercio electrónico -- Tecnología para la venta online -- Logística y operaciones en ecommerce -- Diseño y desarrollo de la tienda online -- Medios de pago para la venta online -- Plan de capacitación -- CRO:conversión rate optimization -- CRM y fidelización -- Fidelizació: métricas y herramientas -- Internacionalización a través del comercio electrónico -- Mobile commerce, omnicanalidad y nuevas tendencias en la venta digital.
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