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|a Somalo, Nacho
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|a Marketing digital que funciona /
|c Nacho Somalo ; prólogo de Juan Merodio ; epílogo de Elena Gómez del Pozuelo.
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|a Planifica tu estrategia e invierte con cabeza /
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|a Primera edición
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|a Madrid :
|b LID empresarial,
|c 2017.
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|a 302 páginas :
|b ilustraciones ;
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|a volumen
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|a Colección acción empresarial
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|a Incluye referencias bibliográficas
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|a La revolución digital en la comunicación comercial -- El plan de marketing digital -- Estrategia competitiva: análisis de entorno y propuesta de valor -- objetivos de la comunicación online -- El público objetivo -- Estrategias de comunicación -- Las herramientas del marketing digital -- el fuunel de compra -- La web, eje de la comunicación online -- Social media -- Buscadores -- Otras herramientas del marketing y seguimiento de resultados -- Confección del plan de marketing digital: poniendo todas las piezas en orden -- Ejecución y optimización de campañas.
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|a Merodio, Juan
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|a Gómez del Pozuelo, Elena
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