Los fundamentos del mercadeo : de la idea al concepto. /
Saved in:
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish German |
| Published: |
Bogotá :
Panamericana editorial,
2016.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 082 | 0 | 4 | |a 658.8 |b Z867f |2 23 |
| 100 | 1 | |a Zollondz, Hans-Dieter | |
| 245 | 1 | 4 | |a Los fundamentos del mercadeo : |b de la idea al concepto. / |c Hans-Dieter, Zollondz; traductor Marta Kovacsics. |
| 260 | |a Bogotá : |b Panamericana editorial, |c 2016. | ||
| 300 | |a 127 páginas. : |b ilustraciones ; |c 18 cm. | ||
| 500 | |a Inluye índice y abreviaturas | ||
| 504 | |a Incluye bibliografía | ||
| 505 | 0 | |a El mercado como una perspectiva integral y abierta --El concepto del mercadeo -- El regreso del cliente -- Gestión del mercadeo | |
| 534 | |p Título original |t Grundlangen marketing | ||
| 650 | 1 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 700 | 1 | |a Kovacsis, Marta |e traductor | |
| 700 | 1 | |a Mahecha López, Javier R. |e editor | |
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