APA (7th ed.) Citation

Zollondz, H., Von Rodeck, C. G., & Mahecha López, J. R. (2016). Mercadeo mixto: Siete claves. Panamericana editorial.

Chicago Style (17th ed.) Citation

Zollondz, Hans-Dieter, Camilo Gómez Von Rodeck, and Javier R. Mahecha López. Mercadeo Mixto: Siete Claves. Bogotá: Panamericana editorial, 2016.

MLA (9th ed.) Citation

Zollondz, Hans-Dieter, et al. Mercadeo Mixto: Siete Claves. Panamericana editorial, 2016.