Mercadeo mixto : siete claves. /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Bogotá :
Panamericana editorial,
2016.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 0 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8 |b Z867m |2 23 |
| 100 | 1 | |a Zollondz, Hans-Dieter | |
| 245 | 1 | 0 | |a Mercadeo mixto : |b siete claves. / |c Hans-Dieter Zollondz; traducción Camilo Gómez. |
| 260 | |a Bogotá : |b Panamericana editorial, |c 2016. | ||
| 300 | |a 139 páginas. : |b 18 cm. | ||
| 500 | |a Incluye índice y abreviaciones | ||
| 504 | |a Incluye bibliografía | ||
| 505 | 0 | |a Desde el tradicional mercadeo mixto hacia el mercadeo CR -- La clasificación de los instrumentos del mercadeo tradicional -- Las tres nuevas pes del mercadeo -- Mercadeo por internet | |
| 534 | |p Título original |t Marketing mix | ||
| 650 | 1 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 2 | 7 | |a Publicidad por Internet |2 Armarc |
| 700 | 1 | |a Von Rodeck, Camilo Gómez |e traductor | |
| 700 | 1 | |a Mahecha López, Javier R. |e editor | |
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