|
|
|
|
| LEADER |
00000nam a2200000 a 4500 |
| 001 |
000099860 |
| 003 |
CO-BoSNA |
| 005 |
20260109095121.0 |
| 008 |
190326s2018^^^^ck^ao^^gr^^^^^000^0^spa^d |
| 020 |
|
|
|a 9789587783902
|q Alfaomega
|
| 020 |
|
|
|a 9788431331672
|q Eunsa
|
| 040 |
|
|
|a Co-BoSNA
|b spa
|c CO-BoSNA
|e rda
|
| 082 |
0 |
4 |
|a 658.8
|b M345m
|2 23
|
| 245 |
0 |
0 |
|a Marketing estratégico /
|c coordinadores Julián Villanueva, Juan Manuel de Toro.
|
| 264 |
|
1 |
|a Bogotá :
|b Alfaomega ;
|a Navara :
|b Eunsa,
|c 2018.
|
| 300 |
|
|
|a 460 páginas :
|b ilustraciones, fotografías ;
|c 25 cm.
|
| 336 |
|
|
|a texto
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|2 rdamedia
|
| 338 |
|
|
|a volumen
|2 rdacarrier
|
| 500 |
|
|
|a Incluye una cibergrafía de casos prácticos
|
| 505 |
0 |
|
|a Introducción a las decisiones comerciales -- Elección y segmentación del mercado -- Orientación al mercado -- Inteligencia comercial -- Desarrollo de nuevos productos -- La política de producto -- La anatomía de la difusión -- La marca, contenido y gestión -- La evolución de las marcas y su arquitectura -- Valor de marca y sistemas de valoración -- Extensión de marca -- Decisiones de precio -- Comunicación comercial y promociones -- Distribución -- La dirección de la fuerza de ventas -- Procesos de venta -- La venta a grandes clientes -- Marketing relacional -- La gestión del valor del cliente -- Estrategia y generación de tráfico en la web --Search Engine Optimization (SEO) -- Search Engine Marketing (SEM) -- Campañas de display -- Social Media Marketing (SMM) --Estrategia de marketing móvil -- Algunos casos prácticos disponibles en www.iesep.com
|
| 650 |
1 |
7 |
|a Mercadeo
|x Administración
|2 Armarc 2.0
|
| 650 |
2 |
7 |
|a Mercadeo en Internet
|2 Armarc 2.0
|
| 650 |
2 |
7 |
|a Administración de ventas
|2 Armarc 2.0
|
| 700 |
1 |
|
|a Villanueva, Julián
|e editor
|
| 700 |
1 |
|
|a Toro, Juan Manuel de
|e editor
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_M345M1
|7 0
|8 GENER
|9 464380
|a 05011
|b 05011
|d 2020-12-09
|i 137445
|l 0
|o 658.8 M345m1
|p 059501001567
|r 2026-01-09 09:51:21
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Trans. 16 No. 33-102, Caucasia
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_M345M1
|7 0
|8 GENER
|9 464381
|a 05502
|b 05502
|d 2022-03-30
|i 175756
|l 0
|o 658.8 M345m1
|p 950210004160
|r 2026-01-09 09:51:21
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Calle 43 No. 20-137, Puerto Berrio
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_M345M
|7 0
|8 GENER
|9 464382
|a 05504
|b 05504
|d 2019-03-26
|i 84990
|l 0
|o 658.8 M345m
|p 059504005083
|r 2026-01-09 09:51:21
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Km. 1 Salida a Turbo, Apartadó
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_M345M
|7 0
|8 GENER
|9 464383
|a 05505
|b 05505
|d 2020-02-25
|i 102370
|l 0
|o 658.8 M345m
|p 059549105620
|r 2026-01-09 09:51:21
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Calle 11 No. 12-42, Santa Fe de Antioquia
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_M345M1
|7 0
|8 GENER
|9 464384
|a 05506
|b 05506
|d 2021-04-26
|i 151133
|l 0
|o 658.8 M345m1
|p 950610002780
|r 2026-01-09 09:51:21
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Calle 18 Nº 17-61
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_M345M
|7 0
|8 GENER
|9 464385
|a 11213
|b 11213
|d 2019-04-01
|i 86078
|l 0
|o 658.8 M345m
|p 119213005200
|r 2026-01-09 09:51:21
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Cra. 30 No. 17 - 91 Sur, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_M345M
|7 0
|8 GENER
|9 464386
|a 11213
|b 11213
|d 2019-04-01
|i 86078
|l 0
|o 658.8 M345m
|p 119213005201
|r 2026-01-09 09:51:21
|t Ej. 2
|w 2026-01-09
|y BOOK
|z Cra. 30 No. 17 - 91 Sur, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_M345M
|7 0
|8 GENER
|9 464387
|a 11303
|b 11303
|d 2019-04-29
|i 90803
|l 0
|o 658.8 M345m
|p 119303041387
|r 2026-01-09 09:51:21
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Calle 52 No 13-65, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 6
|6 658_800000000000000_M345M1
|7 0
|8 GENER
|9 464388
|a 25512
|b 25512
|d 2019-04-24
|i 89988
|l 0
|o 658.8 M345m1
|p 259512007525
|r 2026-01-09 09:51:21
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Km. 7 Vía Bogotá - Mosquera
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_800000000000000_M345M
|7 0
|8 GENER
|9 464389
|a 66067
|b 66067
|d 2020-02-25
|i 102344
|l 0
|o 658.8 M345m
|p 666067002474
|r 2026-01-09 09:51:21
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Cra, 8 N° 26 - 79 Pereira
|
| 952 |
|
|
|0 0
|1 0
|4 1
|7 0
|8 GEN
|9 464390
|a 68540
|b 68540
|d 2023-10-02
|i 204951
|l 0
|p 102283-160
|r 2026-01-09 09:51:21
|w 2026-01-09
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 11
|6 658_800000000000000_M345M1
|7 0
|8 GENER
|9 464391
|a 68540
|b 68540
|d 2023-10-02
|i 204951
|l 0
|o 658.8 M345m1
|p 689540003635
|r 2026-01-09 09:51:22
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Cra. 28 No. 56-10, Barrio Galán, Barrancabermeja
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_M345M1
|7 0
|8 GENER
|9 464392
|a 68542
|b 68542
|d 2019-04-01
|i 86072
|l 0
|o 658.8 M345m1
|p 689542000348
|r 2026-01-09 09:51:22
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Calle 16 No. 14-28, Socorro
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_M345M1
|7 0
|8 GENER
|9 464393
|a 68542
|b 68542
|d 2019-04-01
|i 86072
|l 0
|o 658.8 M345m1
|p 689542000349
|r 2026-01-09 09:51:22
|t Ej. 2
|w 2026-01-09
|y BOOK
|z Calle 16 No. 14-28, Socorro
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_800000000000000_M345M
|7 0
|8 GENER
|9 464394
|a 73310
|b 73310
|d 2019-04-23
|i 89603
|l 0
|o 658.8 M345m
|p 733100009981
|r 2026-01-09 09:51:22
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Transv. 1 No. 42-44, Ibagué
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_M345M1
|7 0
|8 GENER
|9 464395
|a 76543
|b 76543
|d 2020-03-24
|i 105397
|l 0
|o 658.8 M345m1
|p 769543003290
|r 2026-01-09 09:51:22
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Cra. 9 No. 12-141, Cartago
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_M345M1
|7 0
|8 GENER
|9 464396
|a 76543
|b 76543
|d 2020-03-24
|i 105397
|l 0
|o 658.8 M345m1
|p 769543003291
|r 2026-01-09 09:51:22
|t Ej. 2
|w 2026-01-09
|y BOOK
|z Cra. 9 No. 12-141, Cartago
|
| 999 |
|
|
|c 103790
|d 103790
|
| 942 |
|
|
|6 658_800000000000000__M345M
|
