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|a Izaguirre Sotomayor, Manuel Hernán
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|a Neuromarketing turístico y hotelero /
|c Manual Hernán Izaguirre Sotomayor.
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| 260 |
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|a Bogotá :
|b Alfaomega,
|c 2018.
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| 300 |
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|a xvii, 228 páginas :
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|a Incluye bibliografía e índice
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| 505 |
2 |
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|a Neuroanatomía funcional -- El cerebro en las actividades del marketing -- Neurociencia y marketing -- El aprendizaje en el contexto del neuromarketing -- La atención en el contexto del neuromarketing -- La memoria en el contexto del neuromarketing -- La emoción en el contexto del neuromarketing -- El ambiente en el contexto del neuromarketing -- La experiencia sensorial turística -- Neuroanálisis del mercado turístico -- Neuroposicionamiento del destino o atractivo turístico -- Neurosegmentación -- Neuroproducto turístico -- Neuroprecio -- Neurocanales de distribución -- Neuropublicidad -- Neuroindicadores turísticos a propósito de un caso
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|a Neuromarketing
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