Gestión. Direccióny estrategia de producto /
La presente obra combina pedagogía y didáctica sobre el marketing con manuales adaptados a los segmentos de mercado. Entendible para quienes se acercan por primera vez al marketing puesto qué, expone los conceptos fundamentales de forma clara y sencilla en sus ocho capítulos
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| Format: | Book |
| Language: | Spanish |
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Madrid, España :
2005.
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