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|a Miquel Peris, Salvador
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|a Introducción al marketing /
|c Salvador Miquel Peris, Alejandro Mollá Descals, Alejandro Bigné Alcañiz.
|
| 260 |
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|a Madrid :
|b McGraw-Hill,
|c 1994.
|
| 300 |
|
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|a 176 páginas :
|b il ;
|c 24 cm.
|
| 504 |
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|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
2 |
|
|a Introducción y conceptos de marketing -- El mercado -- La investigación comercial -- La planificación comercial -- El producto -- El precio -- La distribución comercial -- La comunicación comercial-- Nuevas aplicaciones
|
| 650 |
1 |
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|a Mercadeo
|2 Armarc
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| 650 |
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7 |
|a Análisis de mercadeo
|2 Armarc
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| 650 |
1 |
7 |
|a Canales de comercialización
|2 Armarc
|
| 650 |
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7 |
|a Administración de productos
|2 Armarc
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| 700 |
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|a Molla Descals, Alejandro
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| 700 |
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|a Bigne Alcañiz, J. Enrique
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