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|a Martínez Valverde, José Fulgencio
|e autor
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|a Comercio digital internacional /
|c José Fulgencio Martínez Valverde, Fernando Rojas Ruiz.
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|a Madrid :
|b Paraninfo,
|c ©2017.
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| 300 |
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|a xi, 186 paginas. :
|b ilustracione a color, fotografías ;
|c 22 cm.
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|a Técnico superior en comercio internacional. Comercio y marketing
|
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|a El papel del comercio digital internacional en un mundo globalizado -- Internet: origen, funcionamiento y configuración -- Gestión de servicios a través e internet -- Elementos clave para el desarrollo efectivo del comercio digital internacional -- La gestión de operaciones en el entorno del comercio digital internacional -- Diseño y desarrollo del plan de marketing digital: las políticas de e-marketing mix
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|2 Armarc
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|a Comercio digital
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|a Comercio electrónico
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|a Mercadeo electronico
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|a Rojas Ruiz, Fernando
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