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|a Krentzel, Georg August
|e autor
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| 245 |
1 |
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|a Shopper marketing :
|b estrategias de mercado /
|c Georg August Krentzel.
|
| 250 |
|
|
|a Primera edición
|
| 260 |
|
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|a Bogotá :
|b Ediciones de la U,
|c ©2019.
|
| 300 |
|
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|a 246 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 500 |
|
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|a Incluye índice temático
|
| 505 |
0 |
|
|a El fascinante y desafiante futuro del retail -- Influenciadores sobre el shopper marketing -- Shopper marketing estratégico -- Definición de la ruta a la compra -- Mundos de consumo -- La gestión de la ruta de compra -- Ruta al mercado -- Puntos de compra -- Activación del shopper en el punto de compra --La organización focalizada en el mercado
|
| 650 |
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|a Mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Comportamiento del consumidor
|2 Armarc
|
| 650 |
2 |
7 |
|a Análisis de mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Técnicas de ventas
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo en Internet
|2 Armarc
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