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|a Cibrián Barredo, Inés
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|a Marketing digital :
|b mide, analiza y mejora /
|c Inés Cibrián Barredo.
|
| 250 |
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|a Primera edición
|
| 260 |
|
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|a Bogotá :
|b Alfaomega,
|c ©2019.
|
| 300 |
|
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|a 142 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
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|a Incluye índice y referencias bibliográficas
|
| 505 |
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|a Introducción a la analítica digital -- Terminología básica -- ¿Cuál es la relación entre marketing digital y la analítica digital? -- Medición -- Análisis -- Reporting -- Fallos recurrentes en las empresas y cómo corregirlos --
|
| 650 |
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|a Mercadeo en Internet
|2 Armarc
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| 650 |
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|a Canales de comercialización
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| 650 |
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|a Mercadeo
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| 650 |
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7 |
|a Mercadeo directo
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| 650 |
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|a Comercio electrónico
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