| Notas Contenido: |
- The environment of business
- What is business?
- The evolution of business
- Entrepreneurs, managers, and employees
- Multinationals and the global environment of business
- Business ethics and the legal environment of business
- The human side of business
- Leadership, influence, and communication in business
- Motivating and managing people and groups in business organizations
- the structure and culture of a business organization
- A functional approach to bussiness
- Information technology ans E-Commerce: managing information, knowledge, and business relationmships
- Marketing and product development: creating and positioning goods and services
- Sales, distribution, and customer relationship management
- Operations ans material management: managing the production and flow of goods and services
- Human resource management: acquiring and effectively resources are creating value and proffit
- Finance: balancing risk return to increase profitability
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