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|a Ferrell, O.C.
|e autor
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| 245 |
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|a Business /
|c O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell.
|
| 250 |
|
|
|a 6a. edición
|
| 264 |
|
1 |
|a New York :
|b McGraw Hill,
|c 2019.
|
| 300 |
|
|
|a xvii, 362 páginas :
|b ilustraciones, fotográfias ;
|c 28 cm.
|
| 336 |
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|a texto
|2 rdacontent
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|a sin mediación
|2 rdamedia
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| 338 |
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|a volumen
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|a The dinamics of business and ecomomics -- Business ethics and social responsibility -- The legal and regulatory enviroment -- Business in a borderless word -- Options for organizing business -- Small business, entrepreneurship, and franchising -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Motivating the workforce -- Managing human resources -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets
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|a Hirt, Geoffrey A.
|e autor
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|a Ferrell, Linda
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