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Bibliographic Details
Main Author: Ferrell, O.C. (autor)
Other Authors: Hirt, Geoffrey A. (autor), Ferrell, Linda (autor)
Format: Book
Language: English
Published: New York : 2019.
Edition: 6a. edición
Subjects:
Negocios
Administración
Notas Contenido:
  • The dinamics of business and ecomomics
  • Business ethics and social responsibility
  • The legal and regulatory enviroment
  • Business in a borderless word
  • Options for organizing business
  • Small business, entrepreneurship, and franchising
  • The nature of management
  • Organization, teamwork, and communication
  • Managing service and manufacturing operations
  • Motivating the workforce
  • Managing human resources
  • Customer-driven marketing
  • Dimensions of marketing strategy
  • Digital marketing and social networking
  • Accounting and financial statements
  • Money and the financial system
  • Financial management and securities markets
Table of Contents:
  • The dinamics of business and ecomomics
  • Business ethics and social responsibility
  • The legal and regulatory enviroment
  • Business in a borderless word
  • Options for organizing business
  • Small business, entrepreneurship, and franchising
  • The nature of management
  • Organization, teamwork, and communication
  • Managing service and manufacturing operations
  • Motivating the workforce
  • Managing human resources
  • Customer-driven marketing
  • Dimensions of marketing strategy
  • Digital marketing and social networking
  • Accounting and financial statements
  • Money and the financial system
  • Financial management and securities markets

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