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|a Solano Guío, María del Tránsito
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|a Orientación en los procesos de mercadeo /
|c María del Tránsito Solano Guía ; ilustraciones Ana Victoria Solano Guío, Encarnación Solano Guío.
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|a Volumen 1. Fases de orientación y de aplicación. Conozcamos el mercado. Planeemos la investigación. Identifiquemos y recolectemos la información. Analicemos la información y presentemos el informe . Hallemos la rentabilidad. Actualicémonos y exportemos -- Volumen 2. Conozcamos los componentes del producto. Identifiquemos los componentes del producto. Conozcamos la distribución. Conozcamos los componentes de la promoción y el valor agregado. Organicémonos para mejorar el mercadeo. Trabajemos en cadena para lograr productividad y competitividad. Planifiquemos la producción para lograr acuerdos comerciales.
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