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|a Mendoza, Gilberto
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1 |
0 |
|a Compendio de mercadeo de productos agropecuarios /
|c Gilberto Mendoza.
|
| 250 |
|
|
|a 2a. edición revisada y aumentada
|
| 260 |
|
|
|a San José, Costa Rica :
|b IICA,
|c 1987.
|
| 300 |
|
|
|a xviii, 343 páginas ;
|c 23 cm.
|
| 490 |
0 |
|
|a Colección Libros y Materiales Educativos
|v no. 82
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Mercadeo, comercialización y mercado -- La comercialización como un sistema -- Enfoques para el análisis del mercadeo agropecuario -- Conceptos básicos aplicados al mercadeo -- La comercialización y el desarrollo -- Funciones de la comercialización -- Análisis institucional del mercado -- Organización de mercados -- Tipología de la organización para el mercadeo -- Elementos de análisis para proyectos de comercialización -- Casos de comercialización
|
| 650 |
1 |
7 |
|a Mercadeo de productos agrícolas
|2 Armarc
|
| 650 |
1 |
7 |
|a Comercio de productos agrícolas
|2 Armarc
|
| 650 |
1 |
7 |
|a Análisis de mercadeo
|2 Armarc
|
| 650 |
1 |
7 |
|a Mercadeo
|2 Armarc
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