Persuasión : el arte de influir y obtener lo que desea /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México D.F. :
Alfaomega Grupo Editor,
©2009.
|
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
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| 100 | 1 | |a Lakhani, Dave | |
| 245 | 1 | 0 | |a Persuasión : |b el arte de influir y obtener lo que desea / |c Dave Lakhani. |
| 260 | |a México D.F. : |b Alfaomega Grupo Editor, |c ©2009. | ||
| 300 | |a 212 páginas ; |c 23 cm. | ||
| 505 | 2 | |a Manipulación -- Persuasión -- Imagen-el persuasor invisible -- Transferencia de poder y credibilidad -- Cómo contar historias -- Cómo convertirse en gurú -- Deseo de creer -- Familiaridad -- Exclusividad y disponibilidad -- Curiosidad -- Relevancia -- Concesión de permiso -- Las tácticas de persuasión rápida -- La ecuación de la persuasión -- Venta persuasiva -- Publicidad persuasiva -- Negociación persuasiva -- Persuasión de masas por vía electrónica -- Dominar la persuasión el arte de conseguir lo que desea | |
| 534 | |p Título original: |t Persuasion |c John Wiley [and] Sons | ||
| 650 | 1 | 7 | |a Persuación (Psicología) |2 Armarc |
| 650 | 1 | 7 | |a Influencia (Psicología) |2 Armarc |
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