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|b enfoque moderno de planeación y control de recursos /
|c Jorge E. Burbano Ruíz, Alberto Ortíz Gómez.
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|a 2a. edición
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|c 23 cm.
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| 500 |
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|a Generalidades sobre el presupuesto -- Metodología para la elaboración del presupuesto -- Planeación del marketing y presupuestos comerciales -- Planeamiento y presupuestos de la producción -- Planeamiento y presupuestación de los costos de producción y los gastos operacionales -- Presupuesto de efectivo (flujos de caja) --Pronósticos financieros en proyectos de inversión.
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|a Ortíz Gómez, Luis Alberto
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