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|a Fischer Rossi, Konrad
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|a Glosario de mercadeo /
|c Por Konrad Fischer Rossi.
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|a México :
|b Limusa,
|c c1986.
|b il.
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|a 222 páginas ;
|c 23 cm.
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|a Incluye 340 términos con índices en español-inglés e inglés-español y sus definiciones y comentarios en español.
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| 534 |
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|t Glossary of marketing terms
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| 504 |
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|a Incluye referencias bibliográficas
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|a Mercadeo
|v Diccionarios
|2 Armarc
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