APA (7th ed.) Citation

Stanton, W. J., López Barrial, A., & Reig García, V. (1969). Fundamentos de marketing. Libros McGraw-Hill de México.

Chicago Style (17th ed.) Citation

Stanton, William J., Alberto López Barrial, and Víctor Reig García. Fundamentos De Marketing. México: Libros McGraw-Hill de México, 1969.

MLA (9th ed.) Citation

Stanton, William J., et al. Fundamentos De Marketing. Libros McGraw-Hill de México, 1969.