Manual de control de costos de publicidad /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Mexico :
CECSA,
1979.
|
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
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| 100 | 1 | |a RISO, Ovid | |
| 245 | 1 | 0 | |a Manual de control de costos de publicidad / |c Ovid Riso; traducción Rosa María Ojeda de Soto. |
| 260 | |a Mexico : |b CECSA, |c 1979. | ||
| 300 | |a 439 páginas ; |c 22 cm. | ||
| 534 | |t Advertising cost control handbook |z 0442269544 | ||
| 500 | |a Incluye índice, p. 432-439 | ||
| 505 | 0 | |a Responsabilidades a nivel de gerencia -- Los creadores y los productores -- Los medios -- Aspectos legales e internacionales -- Evaluación y control | |
| 650 | 1 | 7 | |a PUBLICIDAD |2 LEMB |
| 650 | 7 | |a PUBLICIDAD |x PRESUPUESTOS Y COSTOS |2 LEMB | |
| 700 | 1 | |a OJEDA DE SOTO, Rosa María, |e traductor | |
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