Planeación del producto /
Saved in:
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Libros McGraw-Hill,
©1970.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Nye, Bernard C. | |
| 245 | 1 | 0 | |a Planeación del producto / |c Bernard C. Nye ; editor consultor Eugene L. Dorr ; traductor María Antonia Esteve de Baralt. |
| 260 | |a México : |b Libros McGraw-Hill, |c ©1970. | ||
| 300 | |a 124 páginas : |b ilustraciones ; |c 27 cm. | ||
| 505 | 0 | |a La necesidad de la planeación del producto -- La planeación del producto en la práctica -- Estrategia de la planeación del producto -- Marca de los productos -- Envasado -- La planeación del producto y el consumidor -- Protección al consumidor -- Determinación del precio -- Fijación del precio | |
| 534 | |p Título original |t Product planning | ||
| 650 | 1 | 7 | |a Administración de la producción |2 Armarc |
| 650 | 2 | 7 | |a Ciclo de vida del producto |2 Armarc |
| 650 | 2 | 7 | |a Preferencias de los consumidores |2 Armarc |
| 650 | 2 | 7 | |a Planificación estratégica |2 Armarc |
| 700 | 1 | |a Dorr, Eugene L., |e editor | |
| 700 | 1 | |a Esteve de Baralt, María Antonia, |e traductor | |
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