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|a Díez de Castro, Enrique Carlos
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|a Práctica de la franquicia /
|c Enrique C. Díez de Castro, José Luis Galán González.
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|a Madrid :
|b McGraw-Hill Interamericana,
|c c1998.
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|a xv, 221 páginas :
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|a Concepto de franquicia -- Formas de comercio próximas a la franquicia -- Orígenes de la franquicia -- La franquicia en el mundo -- La franquicia en España -- Tipos de franquicia -- Elementos de la franquicia -- Cómo montar una franquicia -- Franquicia y estrategias empresariales -- Centros piloto -- Reclutamiento de franquiciados -- Convertirse en franquiciado -- Valoración de la franquicia --- Aspectos legales de la franquicia -- El contrato de la franquicia -- Otros aspectos del contrato -- El contrato de franquicia -- El asociacionismo en la franquicia.
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