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|a Abascal Fernández, Elena
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|a Aplicaciones de investigación comercial /
|c Elena Abascal Fernández, Ildefonso Grande Esteban.
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|a Madrid :
|b ESIC,
|c 1994.
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| 300 |
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|a 243 páginas :
|b ilustraciones ;
|c 24 cm.
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|a incluye referencias bibliográficas
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|a Segmentación de mercados - Imagen y posicionamiento - Decisiones de productos y precios - Distribución y comunicación.
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|2 Armarc
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|a Posicionamiento (Publicidad)
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