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|a Jarillo, José Carlos
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|a Estrategia internacional :
|b más allá de la exportación /
|c José Carlos Jarillo, Jon I. Martínez Echezárraga.
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| 260 |
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|a Santafé de Bogotá :
|b McGraw-Hill,
|c 1994.
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| 300 |
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|a xiii, 208 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 490 |
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|a Serie McGraw-Hill. Comercio Internacional.
|v no. 3
|
| 505 |
0 |
|
|a Nuevas realidades competitivas -- La estrategia competitiva -- La configuración de la empresa -- La expansión internacional de la empresa -- Estrategias de entrada en mercados externos -- Los problemas propios de la empresa en vías de internacionalización -- La empresa multinacional -- La estrategia de una empresa multinacional -- Estrategias para subsidiarias -- Organización y coordinación en la empresa multinacional -- La cooperación como arma competitiva internacional
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|a Competencia económica internacional
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|a Martínez Echezárraga, Jon I.
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