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|c Sarah White , traducción María del Pilar Carril.
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|a México :
|b Prentice Hall Hispanoamericana,
|c 1997.
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|a xx, 424 páginas :
|b ilustraciones
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|a Glosario: p. 411, índice: p. 419.
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|a Mercadotecnia según las reglas -- El entorno de la mercadotecnia -- Estrategias de producto y fijación de precios - Distribución -- Publicidad y promoción de ventas -- Ventas.
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