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|a Cutropía Fernández, Carlo
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|a El plan de marketing cómo elaborarlo con ayuda informática /
|c Carlo Cutropía Fernández.
|
| 250 |
|
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|a 2a. edición revisada y ampliada
|
| 260 |
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|a Madrid :
|b ESIC Editorial,
|c 1998.
|
| 300 |
|
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|a 333 páginas :
|b ilustraciones ;
|c 23 cm.
|
| 504 |
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|a Incluye referencias bibliográficas
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| 505 |
0 |
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|a El plan de marketing -- Metodología para la elaboración de un plan de marketing -- Desarrollo de las etapas del plan de marketing -- Análisis D.A.F.O -- La definición de objetivos -- Selección de estrategias -- Realización de planes y presupuestos -- Control del plan de marketing -- Aplicación informática
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|x Planificación
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|a Planificación empresarial
|2 Armarc
|
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1 |
7 |
|a Planificación estratégica
|2 Armarc
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| 650 |
1 |
7 |
|a Análisis de mercadeo
|2 Armarc
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