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Marketing para economistas de empresa : Parte general investigación comercial.

Contiene: Capítulo 1. El marketing en la empresa y en la economía. Capítulo 2. El subsistema y la organización comercial. El planteamiento analítico del marketing. Capítulo 3. las variables comerciales. Capítulo 4. El mercado. Capítulo 5. El análisis de la demanda. Capítulo 6. La investigación comer...

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Bibliographic Details
Main Author:	SERRANO GOMEZ, Francisco
Format:	Book
Language:	Spanish
Published:	Madrid : ESIC, 1990.
Subjects:	Mercadeo. VENTAS

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