Recupere su mercado /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Limusa.
1992.
Noriega, |
| Subjects: | |
| Notas Contenido: |
|
MARC
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| 040 | |a CO-BoSNA |b spa | ||
| 041 | 1 | |a spa |h eng | |
| 043 | |a n-mx--- | ||
| 100 | 1 | |a SHETH, Jagdish N. | |
| 245 | 1 | 0 | |a Recupere su mercado / |c Jagdish N. Sheth ; versión Andrés Eduardo Chehade Durán. |
| 260 | |a México : |b Limusa. |b Noriega, |c 1992. | ||
| 300 | |a 255 páginas ; |c 23 cm. | ||
| 500 | |a Prólogo: p. 5. Bibliografía: p. 235. Indice: p. 245 | ||
| 534 | |t Winning back your market: the inside stories of the companies that did it | ||
| 505 | 0 | |a Estrategias para crear estrellas. -- Atrincheramiento del negocio existente. -- Cambio de consumidores finales a intermediarios. -- Creación de consumo obligatorio. -- Internacionalización. -- Ampliación de los horizontes del producto. -- Búsqueda de nuevas aplicaciones. -- Búsqueda de nuevas situación. -- Reposicionamiento. -- Redefinición de mercados. -- Recapitulación | |
| 650 | 1 | 7 | |a ADMINISTRACION DE MERCADEO |2 LEMB |
| 650 | 7 | |a MERCADEO |2 LEMB | |
| 650 | 7 | |a PLANIFICACION ESTRATEGICA |2 LEMB | |
| 700 | 1 | |a CHEHADE DURAN, Andrés Eduardo, |e traductor | |
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