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El Poder del marketing relacional. : cómo implantar el marketing relacional en su empresa /

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Bibliographic Details
Main Author:	Cram, Tony
Format:	Book
Language:	Spanish English
Published:	Barcelona : Folio, 1995.
Subjects:	Mercadeo Administración de ventas
Notas Contenido:	Se cierra el ciclo del marketing El marketing relacional El valor del marketing relacional Hacer que ocurra Una plantilla leal Selección de segmentos por lealtad El aprendizaje de la organización Poner los precios de forma relacional La comunicación con los clientes El marketing de palabra. Adiestramiento para la excelencia en los servicios Marketing ¿y luego que?

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