Marketing de servicios : conceptos y estrategias /
Saved in:
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish Portuguese |
| Published: |
Bogotá :
McGraw-Hill Latinoamericana,
c1991.
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| Subjects: | |
| Notas Contenido: |
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| 100 | 1 | |a Nogueira Cobra, Marcos Henrique | |
| 245 | 1 | 0 | |a Marketing de servicios : |b conceptos y estrategias / |c Marcos Henrique Nogueira Cobra, Flávio Arnaldo Zwarg ; traducción Luis O. Rodríguez Acosta. |
| 260 | |a Bogotá : |b McGraw-Hill Latinoamericana, |c c1991. | ||
| 300 | |a 279 páginas : |b il ; |c 22 cm. | ||
| 534 | |t Marketing de servicos. Conceitos e estrategias | ||
| 505 | 0 | |a El concepto de servicio y la segmentación de mercado... Planeamiento estratégico de servicios... El compuesto de servicios -- Estrategia de servicios al cliente, de mercadeo directo, de distribución de servicios, de comunicación, de venta de personal -- Estrategia de mercadeo para banco y compañías de seguros, de servicios de salud, de servicios de turismo... | |
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| 650 | 1 | 7 | |a Mercadeo directo |2 Armarc |
| 650 | 1 | 7 | |a Ventas |2 Armarc |
| 700 | 1 | |a Zwarg, Flávio Arnoldo | |
| 700 | 1 | |a Rodríguez Acosta, Luis O., |e traductor | |
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