La sexta generación del marketing : el síndrome del camaguro /
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| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: |
Spanish Portuguese |
| Published: |
Bogotá :
[1995].
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| Notas Contenido: |
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MARC
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| 100 | 1 | |a Madia de Sousa, Francisco Alberto |e autor | |
| 245 | 1 | 3 | |a La sexta generación del marketing : |b el síndrome del camaguro / |c Francisco Alberto Madia de Souza ; traducción Germán Villamizar ; revisión técnica Alberto Narvaez Rozo, Hernando Abdu Salame. |
| 264 | 1 | |a Bogotá : |b McGraw-Hill Interamericana, |c [1995]. | |
| 300 | |a xi, 303 páginas : |b ilustraciones ; |c 23 cm. | ||
| 336 | |a texto |2 rdacontent | ||
| 337 | |a sin mediación |2 rdamedia | ||
| 338 | |a volumen |2 rdacarrier | ||
| 505 | 2 | |a 30 años a marcha lenta -- Las seis generaciones del marketing -- La matríz de marketing de MADIA -- Cliente, mercado y competencia -- Los ocho sistemas principales del ambiente -- La caja de herramientas de la sexta generación del marketing -- Producto -- Place -- Precio -- Personal -- Proveedores -- Posventa -- Protección | |
| 534 | |p Título original: |t Introduçâo ao Marketing de 6a. generaçâo | ||
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Comportamiento del consumidor |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Promoción de ventas |2 Armarc 2.0 |
| 700 | 1 | |a Villamizar, Germán, |e traductor | |
| 700 | 1 | |a Narcaez Rozo, Alberto, |e editor | |
| 700 | 1 | |a Abdu Salame, Hernando, |e editor | |
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