Manual de la mercadotecnia /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Prentice-Hall Hispanoamericana,
1995.
|
| Edition: | 7a edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 020 | |a 9688805076 (v. 2) | ||
| 020 | |a 9688805084 (v. 3) | ||
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8 |b K874m1 |2 22 |
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Manual de la mercadotecnia / |c por Philip Kotler ; traducción de Eugenia Rosete Solis. |
| 250 | |a 7a edición | ||
| 260 | |a México : |b Prentice-Hall Hispanoamericana, |c 1995. | ||
| 300 | |a 3 volúmenes : |b ilustraciones ; |c 28 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índices | ||
| 505 | 2 | |a v.1. Comprensión de la administración de la mercadotecnia ; Análisis de las oportunidades de mercado -- v.2. Investigación y selección de los mercados objetivo ; Diseño de las estrategias de mercadotecnia -- v.3. Organización, implementación y control del esfuerzo de la mercadotecnia | |
| 534 | |t Marketing management: analysis, planning, implementation and control | ||
| 650 | 1 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
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