Marketing estratégico /
Saved in:
| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish French |
| Published: |
Madrid :
McGraw-Hill Interamericana,
1995.
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| Edition: | 3a. edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Lambin, Jean-Jacques | |
| 245 | 1 | 0 | |a Marketing estratégico / |c Jean-Jacques Lambin ; traducción Salvador Miquel Peris Antonio Carlos Cuenca ; editor Mariano J. Norte. |
| 250 | |a 3a. edición | ||
| 260 | |a Madrid : |b McGraw-Hill Interamericana, |c 1995. | ||
| 300 | |a xxxiii, 610. páginas : |b ilustraciones, diagramas ; |c 23 cm. | ||
| 500 | |a Incluye índice temático, p. 605-610 | ||
| 504 | |a Incluye referencias bibliográficas, p. 602-603 | ||
| 505 | 0 | |a Marketing en la empresa y en la economía -- Marketing en período de crisis y de turbulencia -- Marketing y la satisfacción de las necesidades -- Comportamiento de elección del comprador -- Comportamientos de respuesta del comprador -- Análisis de las necesidades a través de la segmentación -- Análisis del atractivo del mercado de referencia, de la competitividad de la empresa -- Elección de una estrategia de marketing -- Desarrollo por el lanzamiento de nuevos productos -- Decisiones estratégicas de distribución, de precio y de comunicación -- Plan estratégico de marketing | |
| 534 | |t Le Marketing strategique |z 2840741032 | ||
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 1 | 7 | |a Comportamiento del consumidor |2 Armarc |
| 650 | 1 | 7 | |a Canales de comercialización |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Segmentación del mercado |2 Armarc |
| 650 | 1 | 7 | |a Política de precios |2 Armarc |
| 700 | 1 | |a Miquel, Salvador |e traductor | |
| 700 | 1 | |a Cuenca, Antonio Carlos |e traductor | |
| 700 | 1 | |a Norte, Mariano J. |e ed. | |
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