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Marketing estratégico para la era digital /

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Bibliographic Details
Main Author:	BISHOP, Bill
Format:	Book
Language:	Spanish English
Published:	México : Continental, 2000.
Subjects:	MERCADEO DE SERVICIOS MERCADEO DIGITAL MERCADEO
Notas Contenido:	Los pioneros del marketing digital ... Cambios en el mundo del marketing ... Modelo estratégico dle marketing digital El poder de la tecnología digital ... Cómo funcionan las bases de datos ... Escoja sus herramientas digitales ... Lance su programa de marketing digital ... La ética del marketing digital ... El futuro del marketing digital

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