Actualización en marketing.
Presenta : Evolución del concepto de marketing. -- Redefinición de la misión de marketing : crear un valor superior. -- Integracion de la misión redefinida del marketing con sus tácticas : tendencias en la información y la investigación, actualización en la estrategia de productos, actualizacion en...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá :
ORBIS,
1994.
|
| Subjects: |
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