Mercadotecnia /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Prentice-Hall Hispanoamericana,
©1989.
|
| Edition: | 3a edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Mercadotecnia / |c Philip Kotler ; traducción de José Manuel Salazar. |
| 250 | |a 3a edición | ||
| 260 | |a México : |b Prentice-Hall Hispanoamericana, |c ©1989. | ||
| 300 | |a 745 páginas : |b ilustraciones ; |c 26 cm. | ||
| 500 | |a Incluye índices analítico y de autores y glosario | ||
| 505 | 2 | |a Comprensión de la mercadotecnia -- Proceso de la administración de mercadotecnia -- Organización del proceso de planeación de mercadotecnia -- Análisis de oportunidades de mercado -- Selección de mercados meta -- Desarrollo de la mezcla de mercadotecnia -- Administración del esfuerzo de mercadotecnia -- Mercadotecnia ampliada -- Apéndices: Aritmética de la mercadotecnia -- Carreras en mercadotecnia | |
| 534 | |p Título original: |t Principles of marketing |z 0135770076 | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Publicidad |2 Armarc |
| 650 | 1 | 7 | |a Administración de ventas |2 Armarc |
| 650 | 1 | 7 | |a Control de precios |2 Armarc |
| 650 | 1 | 7 | |a Comunicación en mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Canales de comercialización |2 Armarc |
| 700 | 1 | |a Salazar, José Manuel, |e traductor | |
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