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|a Fernández Valiñas, Ricardo
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| 245 |
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0 |
|a Manual para elaborar un plan de mercadotecnia /
|c Ricardo Fernández Valiñas.
|
| 260 |
|
|
|a México :
|b Mc.Graw-Hill Interamericana,
|c ©2007.
|
| 300 |
|
|
|a xvii, 199 páginas ;
|c 23 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Planeación en mercadotecnia -- Misión, visión, propósito y filosofía empresariales -- Evaluación del negocio (segmentación y mercado meta) -- Evaluación del negocio (análisis de ventas y participación) -- Evaluación del negocio (producto y promoción) -- Evaluación del negocio (distribución y precio) -- Escenario previsto -- Oportunidades y amenazas de mercado (análisis swot) -- Planteamiento de objetivos -- Diseño de estrategias -- Calendarización -- Presupuesto -- Supervisión, evaluación y control -- Anexo: Sistema de Clasificación Industrial y de América del Norte (SCIAN)
|
| 650 |
1 |
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|a Análisis de mercadeo
|2 Armarc
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|a Mercadeo
|x Administración
|v Manuales
|2 Armarc
|
| 650 |
1 |
7 |
|a Planificación estratégica
|v Manuales
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo
|x Toma de decisiones
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo
|x Costos
|2 Armarc
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