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|a Prieto Herrera, Jorge Eliécer
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|a Investigación de mercados : /
|c Jorge Eliécer Prieto Herrera.
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| 260 |
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|a Bogotá :
|b Ecoe Ediciones,
|c 2009.
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| 300 |
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|a ix, 164 páginas :
|b ilustraciones ;
|c 24 cm.
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| 504 |
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|a Incluye referencias bibliográficas
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| 505 |
2 |
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|a Comienza la investigación -- Cómo se hace una investigación de mercados -- Enfoques del marketing -- Guías de consulta para la elaboración de cuestionarios
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|a Mercadeo
|x Investigaciones
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