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|a Restrepo B., Bernardo
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|a Curso de mercadeo /
|c Bernardo Restrepo B.
|
| 260 |
|
|
|a Medellín :
|b Universidad Pontificia Bolivariana,
|c 1994.
|
| 300 |
|
|
|a 69 hojas ;
|c 27 cm.
|
| 505 |
2 |
|
|a Introducción al mercadeo -- El concepto de ventas vs. el concepto de mercadeo -- Investigación de mercados -- Elaboración del plan de investigación -- El consumidor -- Mezcla de mercadeo -- Factores que inciden en los precios
|
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|a Control de precios
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