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|a Fischer de la Vega, Laura
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|a Introducción a la investigación de mercados /
|c Laura Fischer de la Vega, Alma Emma Navarro Vega.
|
| 250 |
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|a 3a. ed
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| 260 |
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|a México :
|b McGraw-Hill Interamericana,
|c 1996.
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| 300 |
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|a 162 páginas ; :
|b ilustraciones ;
|c 23 cm.
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| 500 |
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|a Incluye índice, p. 161-162
|
| 504 |
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|a Incluye bibliografía, p. 159-160
|
| 505 |
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|a Investigación de mercado -- Metodología de la investigación -- Métodos cuantitativos, cualitativos, mixtos de recolección de datos -- Técnias específicas de investigación de mercados
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| 650 |
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|a Mercadeo
|x Investigaciones
|2 Armarc
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| 650 |
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7 |
|a Análisis de mercadeo
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|a Navarro Vega, Alma Emma
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