Investigación de mercados : un enfoque aplicado /
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| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Bogotá :
1998.
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| Edition: | 5a. edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.83 |b K557i |2 23 |
| 100 | 1 | |a Kinnear, Thomas C., |d 1943- |e autor | |
| 245 | 1 | 0 | |a Investigación de mercados : |b un enfoque aplicado / |c Thomas C. Kinnear, James R. Taylor ; traducción Gloria E. Rosas Lopetegui, revisión técnica José Nicolás Jany Castro. |
| 250 | |a 5a. edición | ||
| 264 | 1 | |a Bogotá : |b McGraw-Hill Interamericana, |c 1998. | |
| 300 | |a xxii, 874 páginas : |b ilustraciones ; |c 27 cm. | ||
| 336 | |a texto |2 rdacontent | ||
| 337 | |a sin mediación |2 rdamedia | ||
| 338 | |a volumen |2 rdacarrier | ||
| 500 | |a Incluye índices temático y de autores | ||
| 505 | 2 | |a Introducción a la investigación de mercados en la toma de decisiones de marketing -- Determinar el diseño de la investigación y las fuentes de datos -- Desarrollo del procedimiento de recolección de datos -- Plan de muestreo y recolección de datos -- Análisis de datos y elaboración de informes sobre los hallazgos de la investigación-- Aplicaciones --Casos. | |
| 534 | |p Título original: |t Marketing research an applied approach | ||
| 500 | |a Incluye glosario | ||
| 650 | 1 | 7 | |a Investigación de mercados |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Análisis de mercadeo |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Toma de decisiones |2 Armarc 2.0 |
| 700 | 1 | |a Taylor, James Ronald, |d 1938- |e autor | |
| 700 | 1 | |a Rosas Lopetegui, Gloria E., |e traductor | |
| 700 | 1 | |a Jany Castro, José Nicolás |e editor | |
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