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Marketing total : el arte de construir marcas. /

La marca constituye el elemento fundamental para lograr posicionar un producto o una empresa en un mercado competitivo.

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Bibliographic Details
Main Author:	Kloter, Philip
Format:	Book
Language:	Spanish
Published:	Bogotá : Multirevistas, 1998.
Subjects:	Mercadeo > Administración Mercadeo > Toma de decisiones Ventas

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